What is comment marketing, and how can implement it to grow your business in 2023?
Comment Marketing is one of the oldest methods that still has yet to lose its power and influence.
In fact, since the number of people using this method has decreased compared to the last five or six years, this type of marketing has become more practical and effective, especially in digital marketing.
Although today, the number of active audiences of blogs and online communities interested in registering their views has decreased, when the same number interact in the comments section, they have active participation, which in turn provides better opportunities for introduction, linking, and following.
In this article, we will discuss comment marketing strategies and tactics you can use to formulate better strategies and write better comments in 2023.
What are the benefits of comment marketing?
First, we have to answer the question of the benefit of comment marketing. If you leave excellent comments on other people’s sites, your words can lead to a visit to your website through your profile link or the link you go to in your comment.
In addition, depending on the quality of your comment, the author of the site where you commented or the readers of that site’s comments will give you a link in their future posts.
If this feeling arises in them that your comment has unique and valuable content, contain a concrete example or example.
Or introduces a source that reading would help confirm, supplement, or better understand their writing, they won’t hesitate to credit you in the script or link to your site.
Of course, it is necessary to use a respectful tone and have a policy. For example, if you want to put a link in your comment, you can use text like this: “Hi, I don’t know if I’m allowed to post links in the comments section or not, but I felt the need to link to site X. Dear editor, if posting the link is not allowed, please delete the link at your discretion.
In this way, you show whoever is responsible for approving or rejecting comments that you know people usually have other purposes for leaving a link in a comment, but that your goal is in good faith.
Another way is to use text like this: “We have used the same method on our site. I put the website link in my profile. In this way, you don’t link in the comments and show good faith by inviting the reader to check out practical examples of the text he’s read (or something similar).
this way, it is unlikely that the sample link you have proposed to review as concrete and practical examples of the content of the leading site will be directly in that content.
In addition, any comment with your exposure can be an indirect link in some way. This means that if you constantly post high-quality and valuable comments, people will gradually get to know you.
Therefore, the next time they see your profile picture, a similar thought will flow into their mind: “I know this brand/person from somewhere, and I have a positive feeling about it.”
This can increase the chance of future interaction with you, your brand, or your corporate brand, raising conversion rates.
In addition, comment marketing can help grow your following on social media.
If you have great comments, people will be encouraged to visit your profile to get to know you better. From this section, depending on which details are enabled.
In addition to placing the site address, you can activate the links of social media icons and direct them to your user accounts in social media.
If it is impossible to add social network icons, depending on your purpose, you can enter the address of your profile in social media in the address field of the website or blog.
For example, if your goal is to grow the number of followers on your Facebook page, you should naturally put its link in the relevant section.
In the same way, you can also target Twitter, Instagram, or any other social media and get great results by attracting the attention of the viewers of the comments.
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What comments are suitable for comment marketing in 2023?
Can every comment we write be productive? Should we focus on quantity and bombard other people’s websites and blogs?
The answer to such questions is negative. If you want comment marketing to benefit you and not harm you, your messages should always be high-quality and extraordinary (that is, beyond ordinary messages).
For a comment to be excellent and appropriate, you must comply with the following:
1- Your comment must be related to the topic of the article
Your comment should be in harmony with the article or the discussion that may have been formed in the comments section.
That is, even though you probably have a lot of exciting and valuable information in your bag that you are eager to share with others.
Even If that information is precise and valuable, it still needs to be more pleasing to the taste of the person responsible for approving the comments and the readers and participants of the conversation.
People have yet to go to the relevant article to read your valuable content and ideas. Therefore, you should write about the topic they entered that page to read.
2- Respect the author and other people who leave comments
It is necessary to use a respectful tone in each of your comments and be polite. Of course, we do not mean that you should agree with others.
Please use a text like this somewhere: “Your post was great. I think you’ve made some perfect points, but I’m afraid I have to disagree with you on points #3 and #4 mentioned here, or this case and that case.
This is based on my experience/information I have collected / a survey I have already done which you can read in detail here [link] if you wish.” You can be valuable despite opposition if you speak respectfully and politely.
Your opponent is worthwhile; it adds something to the content and will be helpful for the audience.
3- Your comment should be precious
Regarding the value creation or usefulness of the comment, we should try to make our point of view have a special and unique value for the reader.
Therefore, we cannot write the same things that are written in the main article and other comments or things that are considered public information. They come to everyone’s mind. Or they are not regarded as exceptional in general.
Our comments should include ideas, tactics, help, examples, information, and things outside the original article and unavailable through traditional sources. In this way, our comments will look distinct.
People rate it and click on the profile picture and the links inside it. Such comments help the user look smart.
4- Your comment should be well written
The meaning of the well-written comment here is that you must follow the principles and rules of grammar, spelling, and all matters related to correct language writing so that your writing is easy to understand.
The presence of any mistake in your comment calls into question its entire value.
5- You must use correct and appropriate formatting
For your writing not to look like a jumble of words and sentences and to make it easier to read and understand, it is necessary to paragraph it.
So, use appropriate punctuation wherever essential, and, if possible, Use the list.
If you use very long sentences and paragraphs, people may want to avoid reading your comment, and all your efforts in the direction of comment marketing will be ruined by this small mistake.
6- Be straightforward and honest in your marketing comments
Finally, it would be best if you were honest with your audience. This means that you should not try to hide your intention of leaving a comment under other people’s writings.
Remember that even if your goal with comment marketing is to get people’s opinions, you can still be honest.
For example, you could write something like this in your comment: “Clarification: I work for Company X. But I leave this comment because I think our article is so useful and related to this topic that it is worth reading.
So, with permission, I will post the link to the article here. If you don’t find it suitable, you can delete the link. For this reason, I link to the article in question, which will benefit the reader.
” Now that you have been honest about your intentions, motivation, and goals, the officials of the site in question will deal with you more, and you will have more freedom of action.
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How to develop a comment marketing strategy?
If you want to use comment marketing according to what we mentioned so far, you cannot get anywhere by writing a few random comments.
Rather, it is necessary to plan and develop a strategy for your marketing. For this purpose, go through the following process:
1- Determine your goals for comment marketing
For example, maybe your goal is to get more exposure and recognition so you can get more links. Or perhaps you’re looking to grow your audience on social media.
Or you want to get influencers to engage with you so they can become your brand advocates in the future. In any case, the first thing you need to do is to define this goal clearly.
2- Specify the measure of your goals
To determine the success of your actions, you must monitor indicators. Measuring the results of comment marketing is very difficult.
Because you cannot find how many people have viewed your comment, you only see the outcome of the marketing.
At the same time, you can identify the traffic and views that originated from the site where you posted the comment. You can check the growth rate of your followers and locate newly received links from sites you have interacted with through Comment Marketing.
Therefore, your hand is not entirely closed, and according to such indicators, you can determine the success rate of your actions.
3- Determine a list of target online sites and communities
Once you’ve determined your goal and how you’ll measure it, you need to list the sites and online communities you want to engage with.
It’s in your best interest not to start comment marketing with the idea, “By the end of this year, I’m going to leave a message for each of these 200 sites.” Such a goal cannot be too valuable.
Instead, pick the top 10 and try to leave between 15 and 20 comments on each. Remember that you have to make a name for yourself on these sites.
Therefore, it is necessary to have a consistent behavior and plan so that other people and influencers who leave comments always feel you by their side and find a positive impression of you.
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4- Do research
Now you enter the research phase. Please do not leave a comment the first time you visit a site.
Instead, please read the site’s previous posts and dig through its archives to see what other people have commented on, which content users liked the most, and which comments performed better and got the most likes.
Before leaving a comment, you should familiarize yourself with the site’s atmosphere and user community.
5- Use an alert system to notify you about new posts
Then you need to create an alert system for yourself. For example, you can enable email notifications to receive notifications when you share new posts a or use RSS.
But in any case, this is a necessity because usually, the first comments perform better than the others. From the moment a post is published, if you can comment within the first 30 minutes to three hours, you’ll have the best chance of getting more exposure.
6- Get help from social media to strengthen your comment marketing
And finally, get help from social media to inform about comments and strengthen the effectiveness of your marketing, especially Twitter, where most authors and content producers are active.
For example, after you leave a high-quality and valuable comment, tweet something like this. “My comment on @memansourifar’s post about so-and-so.
” Now, even if the post’s author has never seen your comment before, he will be notified via Twitter and will say to himself that “this person not only promoted his comment, but he is promoting my post. This is wonderful!” This way, you can get closer to the people you want to interact with.
Final Word
It is a relatively old but still effective method of marketing. At the same time, you should be careful due to Google’s algorithmic changes and people’s views on advertising in the comments section.
You cannot simply put a link in the comment and hope for success. For successful comment marketing strategies in 2023, you must plan your marketing according to the points mentioned in this article and formulate an accurate and coherent strategy.
It is only in this way that you can grow and develop your business with the help of this marketing method.