Video Marketing: The Definitive Guide (2023)

In this article, we will fully define video marketing, we will have an overview of how it is implemented, and introduce its advantages and disadvantages.

And the importance of video marketing according to the statistics revealed by reliable global sources, and finally, it will introduce you to five big secrets for success in this field.

What is Video Marketing?

Video marketing or video advertising is one of the branches of internet marketing in which films and videos are used as advertising tools.

So, marketers are looking to produce a few-minute video that may include the following:

• Give a general introduction to a business and show its strengths and weaknesses
• Introduce a product and teach the customer how to use it
• It is made about using a service or a tool
• Provides tips on repairing a product or liking a product
• Includes teaching a topic
• It introduces a group that performs various activities.

History of Video Marketing

To study the history of video marketing, you have to go back many years, showing that this marketing method is even older than the birth of the Internet.

In 1940, a Bulova company made a New York television station commercial, for which it paid $4. This was the first advertising method in a new style using film.

The new generation of commercial films became popular with the production of two commercials. Video killed the radio star and, alternatively, the very prophetic song, which came out in 1981.

In 1984, Apple recorded its first advertisement in this field, and after that, in 1991, a viral video was made by the executive director of Fox. The video cost them over $750.

In 2005, we encountered the creation of YouTube, and various companies used it as their primary advertising tool. The first famous company to use YouTube was Nike in 2005, and Google started advertising on YouTube in 2007.

How Does Video Marketing Work?

One of the reasons why some marketers do not go towards video marketing is the need for video production skills and the cost of this method.

Those who intend to work in this field must have a minimum knowledge of producing films or animation. So, to implement video, the first step is to learn how to make a video or use advertising video production companies.

If you get help from companies, your work is much easier. But if you want to make movies yourself, your first step is to learn how to make commercials.

Naturally, by taking the first step, you have a promotional video that you need to share in various ways to attract customers.

Suppose you have an online store and have chosen enough space to host it. You can put your educational and promotional videos of your products in this store or create a blog next to it, upload these videos there, and link to your store.

But most companies do not welcome this method and believe that the use of video makes their website heavier.

An alternative solution for these people is to use movie-sharing services such as YouTube. If your website is limited to internal users and customers, it is better to use the same tools.

But if you feel you have different customers globally, you should use YouTube or other video-sharing services internationally.

Another way to implement video marketing is to use social media. Facebook, Twitter, YouTube, Instagram, and Snapchat are just a few of these services.

You can attract their users as your followers and implement your advertising program on them.

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What Is Viral Marketing?

One of the topics directly related to video marketing is viral marketing, which is used in many marketing methods today.

Viral Marketing consists of two parts: the marketing that may be implemented differently and includes Internet and non-internet forms.

Regarding the viral part, we should refer to the English word Viral and its meaning. This word means viral or virus-like, and its juxtaposition with the word marketing has led to the emergence of a new style of marketing that may be implemented with Internet or non-internet methods.

The name of this marketing method is derived from the growth of viruses transmitted from one person to another, which causes its spread.

Therefore, viral marketing can be introduced as a marketing method whose advertisements are carried out directly or indirectly using a person-to-person transmission.

In this case, the primary marketer has transferred his ads to the sub-categories, and they are responsible for marketing and advertising at the levels They take over the bottom.

Of course, you should consider here that, like what you want to spread virally, there must be an element or feature that attracts people and transmits it to each other.

But what does viral marketing have to do with marketing?

When you share a video as a promotional video on social networks or in the media, on the one hand, the video is seen and spread on social networks.

Among different people, it creates a kind of viral marketing. Therefore, we can introduce video marketing as a branch of viral marketing.

Advantages of Video Marketing

From what’s been said about how video marketing works, you’ve probably concluded that using video can be difficult and annoying.

So, what is the reason that most marketers use video and the efficiency of this work is higher? The reasons are given below:

• Video engages the user:

One of the advantages of promotional videos is that they engage the user. Suppose a promotional video is well made, and the first 10 seconds are attractive to the user.

In that case, there is a possibility of watching the video until the end, which is considered the best opportunity for advertising teams.

• Easy to use video:

Using video is very convenient for users and customers. In fact, instead of reading 30 pages of text related to the repair or how to use a product, the user can safely listen to its training and see training images simultaneously.

So the time spent reading a written text is much more than watching an educational video.

• The video is comprehensive and complete:

Two categories of short and long films are used in video marketing. In both styles, marketers try to include multiple points and convey the message entirely to the viewer.

Meanwhile, written texts cannot express some things, and the author has to use more materials to explain a discussion or even a specific term.

• Video connects with emotions:

A well-crafted promotional video can engage the viewer’s emotions. Making a humorous advertising clip or involving customers’ feelings in the video are methods marketers use in their business.

• Video stays in the memory:

If you ask a friend or acquaintance to describe an old movie to you or ask them to describe the content of an article or book to you, you can be sure that their ability to describe the film will be much better.

Because the feature of movies is that it stays in one’s memory, and one gets emotionally involved with that movie.

• Video is viral:

To understand this, you can go to any social network and compare the number of views of the video and written posts.

Today, millions and maybe billions of users watch videos posted on YouTube and use Facebook to manage different clips. Now, these clips may be advertising or just for humor or education.

• Search Engines Prefer Video:

One of the defining characteristics of videos is that search engines love them. We must admit that a tiny percentage of written content is unique and exclusive.

Although each film has its own space and format, a very high rate of them is released for the first time. This makes it less of a hassle for search engines.

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Disadvantages Of Video Marketing

First, we must admit that video marketing is more complex, and your fear of it seems reasonable. According to surveys, between 30 and 40 percent of marketers want to avoid using video. But what is their reason for this:

• Video production is more expensive:

To write written content on a site, you only need a computer system where you can type the desired text.

So you don’t need highly complex expertise and pay little for it. Meanwhile, to make a video, you must be trained to work with different software or leave it to a company.

In any case, you need new content to create video content, which makes it more expensive.

• Video production takes time:

Whether we like it or not, it takes more time than writing written content for a site. To have a promotional video, you must prepare the technical structure of the video and have enough content to put in this video.

Providing and putting these two items together will take many marketers’ time.

• Technical problems are more in the case of video:

This problem is not technically related to video marketing, but we have to admit that there need to be more facilities to show the footage appropriately in some areas.

Low video loading speed in some areas, lack of necessary infrastructure to show videos or absence of some website facilities are among the most critical problems in this area.

• Viewing video consumes the Internet:

When you read the written content, finally, by uploading the images, one megabyte of your internet volume may be finished.

But when you watch a movie, the issue of the amount of Internet used becomes essential for you, too, and according to its quality, the amount of Internet used may vary.

For this reason, users who use high-volume Internet may be less inclined to watch movies. For this reason, short films with a small volume attract users’ attention.

Types of Videos in Video Marketing

In video marketing, due to the boredom of internet users, short videos are usually prioritized.

Using the word film may need to be clarified because, today, animations and motion graphics are also used in advertising videos, and various examples of them are broadcast on the Internet and TV.

In general, the videos used in video marketing can be divided into the following 12 broad categories:

• Product introduction video: These videos are primarily made to describe and introduce a product. They are usually posted by stores on various media, such as YouTube and Apparat, to advertise their product.

• Brand introduction video: 

These videos are made to introduce a specific brand and may be used by the brand or marketers.

• Video of events and events: 

These videos are produced by some companies or even public media to inform about a specific event or event. Examples of videos introducing annual events are among these.

• Video related to expert interviews: 

In this video, an expert interview is conducted regarding a product or an invention, and some technical information is provided.

• Training videos and instructions for product or service:

This is the same as a product introduction video and may be produced about training and a guide for using a company’s product or service, which are used in most online stores today.

  Descriptive videos are produced to describe a specific topic or event and may be commercial or non-commercial, depending on the subject.

• Animated videos and motion graphics: 

Currently, they have the highest popularity in marketing and advertising, and most people in the community and the audience can relate to these videos.

• Case Videos and Customer Testimonials: 

These videos are produced explicitly about customers and their comments about a product or service. Although these videos are somehow for customers, their promotional role in video marketing is undeniable.

• Live videos: 

Live videos are a cover system for previously broadcasted videos. In fact, the creators of these videos try to overcome the shortcomings and problems of previous videos using this method. Of course, advertising teams use this tactic to communicate more with their customers.

• 360-degree panoramic 

videos create virtual images of different places and companies. Various examples of these videos have been made to show tourist attractions in other countries so that the user can have the feeling of being in that place by seeing them.

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The Importance of Video Marketing for Businesses

In the previous paragraphs, we showed what advantages video marketing has and how it can affect a business.

According to statistics published by Wyzowl Group, more than 63% of companies worldwide have used video as the main content of their advertisements.

Of this, 63%, about 80% consider video an essential part of their advertising strategy. Videos and images are evolving rapidly and will reach advertising heights sooner than we think.

But given that video is one of the newest segments of the advertising coffers, some things still need to be clarified.

Is it appropriate to use videos for business promotion?

Is it compelling enough?

In the following, we will show you how the answers to these questions will be by mentioning a few reasons:

• Video Increases Conversion Rates and Increases Sales

The first important thing about video marketing is that it significantly impacts your conversion rates and sales.

When you make a video for your product and place it on a page, the customer can confidently watch the video content without having to read it, which will inform him better. According to studies, video can increase your conversion rate by 80%.

Video can also directly lead to increased sales. Studies show that 74% of users who watch a video explaining a product have subsequently purchased the product.

• Video Builds Trust

Trust is the most crucial link in increasing conversion and sales rates. Building trust between the customer and the seller is significant, and we are open. We must be able to create this trust.

Of those who work in the field of content preparation, a handful is skilled in producing unique and unique written content. Why?

Because the words are always similar, their placement according to the principles of writing causes repetition. This makes the customer feel he is faced with the detailed product description and stops buying it.

But when it comes to using video to introduce a product, everything is new! From the film format to the characters and the effects, there is no equivalent on the Internet.

So the customer feels that this commercial is made just for him and looks at it with more interest. This is why 57% of customers and consumers stated that videos give them more confidence to shop online.

• Video Increases ROI

If you want to get even more excited, it’s interesting that 83% of different businesses believe that video has given them a good return on investment.

Although video production is still not the easiest and cheapest way, and it takes much time to prepare a video clip, you should know that online video editing tools are constantly improving and becoming more economical and time-efficient. Even today, smartphones can be used to produce very decent videos.

The other good news about video marketing is that you don’t have to be a professional filmmaker. It is the content that matters.

The latest research shows that users are often not interested in poorly explained products. The film’s low quality and poor design hardly matter to customers and buyers.

• Google Also Likes Videos

You may laugh at my words, which may even be ridiculous. Still, it is interesting to know that Google itself prefers video ads and video marketing overwritten methods.

It may be challenging and complicated to find the exact statistics of the change in Google’s algorithms from the first day until now, and it needs more investigation.

But it is interesting to know that even Google is tired of this successive algorithm change and is looking for a suitable solution to prevent content from being copied.

It is relatively easy. You can search for a keyword in Google and see how many Iranian or foreign sites wrote about the same topic.

The Moovly group has an interesting statistic: they stated that websites with video in their content are shown 53 times more than other sites. So why don’t we start?

• Movies And Smartphones Go Hand in Hand

Video and smartphones go hand in hand. About 90% of customers and consumers watched product videos on their mobile phones.

Since the third quarter of 2013, mobile video views have increased by over 233%. YouTube has reported that views of its videos on smartphones are increasing by 100% every year. People like to move and watch movies at the same time.

Also, Google has informed us that smartphone users are twice as many as TV viewers, and interestingly, this statistic also applies to the use of home computers and laptops.

In this statistic, the number of video movie visitors on smartphones is 1.4 times that of television and even personal computers. This suggests that brands should look to video marketing within smartphones to help their brand be seen.

• Videos Explains Everything

Have you ever put a product or service up for sale? Prepare a video to show how this product works. Be sure that 98% of users who have seen this video believe they have received sufficient information.

That could be why 45% of the world’s people in business use video marketing. Interestingly, 83% of these businesses said explainer videos were more effective than the product’s homepage.

So, if you want to use video ads, try to go for motion graphics and animations and use animated concepts to introduce the features and characteristics of your products.

Motion graphics are a perfect combination of fun, nostalgia, and simplicity and can be an efficient tool for your work.

• Video Attracts Even Lazy Buyers.

Video is a great learning tool, yet a straightforward way to consume. Today’s life is too busy, and we must admit that internet users need more time to read long product descriptions or delve into different topics.

The modern customer wants to see the product in action and prefers this training to be shown through a video. So, with videos, you can easily attract lazy people.

• Video Helps to Spread Content

Michael Stelzner, director of social media marketing, announced at the 8th Annual Social Media Seminar that 60 percent of social marketers used video content in 2015, which increased to 73 percent in 2016.

Also, social networks encourage users to produce video content. Yearly 3600 videos have been published on Facebook and Instagram.

On the other hand, YouTube is the second most popular social network in the world. So, although users use video content as entertainment, we have to accept that videos can introduce different products and help increase their sales.

Statistics That Will Make You Use Video Marketing

Considering the points and things that have been said about the importance of video marketing now is an excellent time to go to the published statistics and see what international institutions have achieved regarding this advertising method.

It is interesting to note that many marketers use video advertising. Some statistics that may interest you are as follows:

• With the help of this method, video marketers increase their audience (Leads) by 66% every year;
• Video marketers gain 54% awareness and recognition of a brand with this method;
• More than 76% of marketers and small businesses use video results;
• About 83% of those who use video believe that their ROI is reasonable;
• 73% of those who did not watch product videos before buying the desired product after watching the video;
• 97% of businesses that use video to promote their business say that this method helps them better promote their business;
• 94% of companies have declared that a video is an effective tool in introducing their business;
• Among those surveyed, 81 percent reported an increase in sales, and 53 percent said their support call count decreased.

These statistics show well how important it is to use video marketing in a business and how investing in this area can help to acquire more customers and increase the rate of return on investment.

But we have to look at the importance of video marketing from another aspect and show who is using this tool. Look:

• 41% of marketers use video as a strategy;
• 60% of active marketers in B2B and B2C use video for marketing;
• 30% of B2B marketers say that video is a key to their content marketing success;
• 34% of B2C marketers mentioned this method as the key to success;
• It is interesting to know that in 2016, nearly 60% of marketers used video, which has now reached 73%;
• In 2016, about 14% of marketers used live video;

So, marketers have concluded that video marketing is essential for them and helps their business flourish.

Even companies that have yet to adopt this method and whose statistics are not mentioned in this list are preparing to use film and video artifacts.

But how do customers behave? Are they also interested in movies?

• Did you know that 45% of people in society watch movies for at least an hour or more every day?
• Did you know that 60% of YouTube users said their opinion changes after watching a video?
• Did you know that 50% of internet users and customers have seen at least one video before buying their desired product?
• Did you know that 79% of internet customers prefer watching a video to reading content about a product (Wyzowl)
• Did you know that 43% of customers prefer to repeat videos (HubSpot);
• Did you know that 84% of consumers are interested in buying a product after watching a movie?
• Did you know that 91% of customers watch product description videos?

It is interesting to know that various institutions have researched consumer and customer preferences for marketing.

Their results show that 50% of users believe the best time to watch videos is 1 minute. In research conducted by the Wistia group, it has been shown that the most users’ attention to the videos is the first 2 minutes of the movie, and videos longer than 2 minutes are less noticeable.

But it is not harmful to take a look at the statistics of video marketing in social networks and see how mobile users react in this way:

• The report of the IAB group shows that 95% of marketers’ capital is spent on mobile and video advertising
• According to YouTube’s report, more than half of the users watch its videos on their mobile phones
• The comScore group has announced that an average of 40 minutes of every day from each user is spent watching YouTube videos on smartphones
• It is interesting to know that 90% of customers see advertising videos on their phones;
• Twitter has announced that 90% of their videos are viewed only on mobile phones;
• In 2016, research showed that 8 billion videos were viewed annually on Facebook;
• Statistics show that video views on Snapchat reach 10 billion;
• Twitter has announced that their videos are retweeted six times more than images and photos;
• As the latest statistics, 53.4% of marketers stated that Instagram is used because of the possibility of sharing and Yidio and its attractiveness are very important to users.

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Things You Should Know About Video Marketing

Due to the difficulty in the production process as well as the cost of video marketing, the desire of marketing teams to use this tool is much less.

Still, on the other hand, customers and consumers are highly willing to use this tool and even prefer videos to written texts. A few things to keep in mind are:

• Most customers like watching videos to reading text.

Consumers’ prioritization of watching educational and promotional videos has led to an increase in the use of videos in content marketing. Many potential buyers prefer to refrain from talking to salespeople and view the video as a tutorial.

The popularity of video means that most content must be presented in video format. Consumers believe movies can show many facts without being influenced by word of mouth.

• The quality of the content is essential

In video marketing, production quality and technical aspects need to be respected, but it can be something other than world-class.

Of course, we must remember that better production quality helps customers trust more. But sometimes, the lack of quality can be replaced with better content.

Therefore, if they cannot produce quality videos, those looking for video ads should make the content presented in videos of the highest possible quality.

• How to present the content in the film is very important

People access different video sources in their internet searches and try to choose the best content.

Therefore, if a movie is low in appearance quality, the text’s narrator can compensate for this weakness.

Although the eyes attract people, they make decisions through hearing and what is told during the movie is influential in their final decision.

• Videos should be optimized for different operating systems and devices

For example, sometimes, we need silent videos in our video marketing flow. In some other cases, it is necessary to use subtitles or text on the screen.

When we want the viewer to focus entirely on the video, the sound and the image must be of good quality.

So, we have to determine in our analyzes through which tools customers watch our films and optimize the desired film according to these analyses.

• Live streaming should be an essential part of a business’s video content.

One of the things that users attach particular importance to from a psychological point of view is the implementation of live broadcasts in content marketing.

You may produce hundreds or thousands of videos to attract customers. But the customer expects you sometimes to invite them to watch live videos or even online training classes (webinars). This is the best opportunity to show them your ability.

• Don’t forget the relationship between video and YouTube

Facebook and other social networks have tried to break away from YouTube’s dominance of movies and video content.

But YouTube is a great place for content creators and promotional videos. YouTube helps them to come up with an excellent solution to earn money.

Although Facebook and other social networks are essential for the visibility of advertising videos, we must admit that the role of YouTube in video marketing is undeniable.

If you want high ROI, you should go for image marketing. In the previous paragraphs, we showed how much video use in advertising affects the conversion rate and the rate of return on investment.

Videos are the most effective in driving sales. Movies are honest with people, and their connection with people is more potent.

5 Big Secrets to Success In Video Marketing

Suppose we want to give statistics and declare that video marketing is essential and can do so and so and bring the company to the heights of success.

In that case, it will surely be useless and boring without providing a solution. According to the history of the webmaster’s activity in the field of marketing, we have found five vital points and five big secrets for success in video marketing; paying attention to them will undoubtedly guarantee your success:

• Make your movie based on a story rather than sell!

Visit some of Iran’s online stores, and you will see how annoying and difficult their shopping and business environment is.

Internet users are faced with enough advertising messages, spam emails, advertising SMS, and advertising banners that they can no longer bear an advertising video.

So if you want to make a video to introduce your business, don’t let your brand be the middleman in the first place! Try subtly placing your brand in different corners of the video and even mentioning it indirectly.

Go to consumers’ needs and hidden desires, make emotional videos, use other methods to attract customers, and finally, put your business URL at the end of the video.

• Remember the 10-second rule!

One-fifth of Viewer of videos decides whether to watch in the first 10 seconds. This means that the first 10 seconds of the video are crucial to attracting customers.

Try to pique your audience’s curiosity and make them ask, “Why should I see this movie?” If you are successful in this step, you will be a successful video marketer.

• Please don’t be bored!

The worst thing you can do in the promotional video process is to produce tedious and complicated videos. So what do we do? What does our audience want? The Internet audience likes to laugh.

They want to feel light and unreal. They want to distance themselves from the real world and experience things that are not possible for them in the real world. So don’t take yourself too seriously; try to use humor in your video marketing.

• Tag, optimize for search!

Back to the discussion of SEO! You can use many tactics to ensure your videos are easier to see in search engines.

Go back and complete your reading on SEO and content optimization. See how the video’s domain choice should be and, if you want to use the panel of famous sites such as YouTube, how your work should be.

Be bold and tag your video too much; use different strategies to show Google what this video is about. Remember to put a sitemap because Google robots can find the content using these tools.

• Train and make yourself stronger!

Did you know that 65% of your audience are visual learners? One of the most potent ways to use video marketing is to educate your audience.

The great thing about this is that training can be done in many different ways, and you can have your style.

For example, you can teach your customers how to use your business’s products and services and give them helpful tips. The stronger you are in your field, the more successful you are in marketing.

Why Is It Important to Use Live Video?

Answering this question can show us the importance of live video and create enough reasons for advertising teams to use it in their video marketing.

For this, we introduce four significant advantages of using live video:

• Increases ranking in search results

Facebook, as one of the largest social networks, distinguishes between live videos and regular videos, and its algorithm is designed to expose live videos more to users.

Fortunately, live video has a premium status and is more appreciated by users when streaming. It is interesting to know that other social networks, such as Instagram and YouTube, give particular importance to live videos and introduce them as unusual and attractive.

A successful example of live video on Facebook is yoga instructor Coleen Saidman Yee, who shares live footage of her yoga classes.

This method attracts people from all over the world to his classes and gives him more exposure to his videos, making his video marketing one of the most robust networks on Facebook. Is.

•   Live video increases engagement rates.

According to Facebook, live videos get almost ten times more views and comments than regular videos.

The engagement rate in social networks is defined as the total number of views and comments divided by the number of followers.

So when live video is used in a marketing program, and the number of observations is more than the text marketing method, the engagement rate increases dramatically, which helps to strengthen the advertising programs.

For example, you can compare one of the videos published on Instagram with one of the pictures and see the number of views and comments.

• Live videos have a high level of information

Let’s say you are informing about an incident or event during your video marketing and trying to provide users with this video through social networks and different channels.

Because live video does not need to be recorded and the preparation process only wastes a little time, it is delivered to the user with minimal margins.

Therefore, the level of information in live videos is much higher than in text posts and other methods.

• Live video creates an ideal user experience.

Live-to-stream and live ads significantly increase user satisfaction because everything is happening now, and no editing or changes are done to it.

This status allows followers to interact directly with a live video knowing that no pre-production has been done.

In video marketing using live streaming, the user can immediately ask questions, comment, participate in discussions with others, and even change the direction of other people’s conversations. All these things play a role in creating an ideal user experience.

As you can see, live video can help you better connect with your customers online.

This is where you can provide them with unedited and endless content and communicate directly with users. Rest assured that the future of marketing is the future of live movies.

How to Use Live Video?

In the previous step, we realized that live video directly impacts the marketing process and strengthens customer communication.

But the question here is, in what format should we use live videos? Does just making a video or live streaming a product make our marketing complete?

To make better use of live video, you can try the following five tips:

• Create a webinar

A webinar is a seminar, training workshop, class, or similar held in the Internet space and virtual form. Webinars are one of the ways to use live video.

When you plan to have a webinar, you inform your audience long in advance that you will hold a workshop or a virtual seminar at a particular time.

In this case, the audience and customers do all their planning in a way that is in harmony with your schedule, and in this way, you can register higher visit statistics.

• Broadcast different events

Broadcast is a mode in which a file or a message is sent to several people simultaneously. You can consider a concrete example of a broadcast on live Instagram.

Nowadays, you can see that many users inform their followers through stories and posts about what time they will go live. Some news agencies even broadcast events in this way.

In video marketing, you can also use broadcast to communicate with your audience and customers.

• Launch a product or service or try a new product

A new product or service is more attractive to customers and internet users. So this gives you the best opportunity to use live video to introduce a new product or service.

You can easily make an appointment with your users and make a short video for a product or a service. Of course, sometimes, using a product and learning how to use it is also an exciting topic, and you can use it as a tool for your marketing.

• Answer the questions of your users and customers

One of the best ways you can use live video to connect with your users and customers is by answering their questions and queries.

For example, during your activity, you receive many comments and questions from users and let them know on which day you will answer them via live video.

Even in this way, you can get help from a guest to give better answers to their questions. In this simple way, users are included in your video marketing strategy, and you can use this capacity in the best possible way.

• Invite a celebrity guest

You can see this more often in TV shows where, after losing their audience, they interview famous people such as football players or actors.

In this case, they try to use the result of the interview as a means of attracting customers or viewers. Therefore, if you also intend to interview or invite a famous person in marketing, you should inform your customers and website visitors in advance, so they are ready for this.

You can also ask challenging questions during your interview and post news afterward that will appeal to visitors and those who have yet to see the live video.

Some Successful Examples of Video Marketing

At the end of this article, it is not harmful to mention a few cases of successful marketing worldwide, some of which significantly increased the number of customers and their sales statistics.

Many of you think big companies don’t need to advertise, and their brand is well known. But it is interesting to know that, among the successful video marketing campaigns, you will see the names of companies you might not expect. Three of these companies are:

“The Last Customer” promotional video from the Coca-Cola Group

Beverage and soft drink companies are always looking to launch different advertising campaigns. Coca-Cola and Pepsi try to have the most viewed advertising videos on social networks annually.

It is interesting to know that the video of the last customer of the Coca-Cola Group in the Christmas advertising campaign in the Philippines has more than 15 thousand views.

This advertising video attempts to show Coca-Cola’s commitment to customers and create the feeling that the company is trustworthy and generous.

“For the greatness of small people” video from Alibaba Group

We all choose the Alibaba brand name as a business platform. We have heard that the multinational Ronicki in China has at least as many global sales as Amazon and is considered a significant competitor.

But for those unfamiliar with their brand, the company used an interesting tactic and announced itself as a sponsor of Team Kenya during the 2018 Winter Olympics in South Korea.

For this purpose, they produced a promotional video, and at the end, they creatively spread the message that “greatness comes from small places and small people.” These advertisements show that young athletes with big dreams can achieve their goals, and famous brands are born with ambitious founders.

This video was recognized as one of the most viewed advertising videos in the world in 2018, and many countries still use it for their long-term programs.

“25915 days” video from the Reebok group

The average life of every human being is about 25915 days, and Reebok company tries to make people live this period with respect and without putting pressure on their bodies with physical limitations.

This promotional video was released in the form of the #HonorYourDays campaign and was made without sound.

But the video’s powerful message is to “be proud of the body you’ve been given.” In this video, a middle-aged woman performs the process of her life in reverse until infancy, and in its various stages, we see the use of Reebok equipment with its brand name.

It is interesting to note that at the end of the video, a clickable CTA button says, “Calculate your days.” Users will be directed to the Reebok website by clicking on this link.

Conclusion

In this article, we tried to introduce video marketing completely and with details, introduced the advantages and disadvantages of this advertising method, extracted some statistics related to this method from reliable international sources, and finally, different solutions.

We offered success in this direction. Our effort in the web manager group is that you can use this method to introduce your business with complete knowledge. If you have any suggestions or if you still have any doubts about this, we would be happy to hear them.